‘Caribbean Identity’ – celebrating the uniqueness of the region

─ Caribbean Airlines officially launches new campaign

─ Trinidad’s Machel Montano, Guyanese Timeka Marshal and other performers entertained a crowd at Stabroek Market square today

DPI, Guyana, Wednesday, February 6, 2019

Scores of persons flocked the Stabroek Market square, on Wednesday evening, to participate in the highly anticipated launch of the Caribbean Identity corporate campaign undertaken by the Caribbean Airlines.

As he kicked off the launch, Minister of Social Cohesion, Dr. George Norton congratulated Caribbean Airlines for creating a concept which celebrates “who we are as West Indians.”

“As Caribbean people, we are much more similar than we are different, our countries share similar histories and culture, and most of our ancestors came from the same places… People who travel extensively would truly appreciate and value what it means to be Caribbean,” the minister told the crowd.

Minister Norton also expressed appreciation to the airline for its decision to be one of the main sponsors for this year’s Mashramani celebration, which he promised will be the louder and larger.

“I want to thank Caribbean Airlines for understanding the importance of this festival and going above and beyond in support… similarly, Guyana welcomes and supports the Caribbean Identity Campaign,” he said.

It was explained that the new campaign celebrates the authenticity of the Caribbean region and all the elements that make it unique.

“We have forged the Caribbean identity, it is a culture and spirit of our many diverse nations united by a shared sea and our similar and powerful heritage reflecting the Caribbean identity. Caribbean Airlines will showcase the best of our region and reflect it across our airline to our branding, festivals among other major cultural events,” Chief Executive Officer (CEO) of Caribbean Airlines, Garvin Medera explained.

Caribbean Airlines will be the official air carrier for Guyana’s Mashramani and Carnival in May and will partner with the Park Side Steel Orchestra which will be re-branded as the Caribbean Airlines Park Side Steel Orchestra.

The launching of the campaign saw popular Trinidad Soca artiste and Brand Ambassador Machel Montano, Guyanese songstress Timeka Marshal and other performers keeping the huge crowd entertained and bouncing on their feet.

The campaign is also being rolled out in Trinidad and Tobago, Jamaica and 20 other destinations.

Neola Damon.

Images: Marceano Narine.

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