‘Hyped’ campaign to target road users
GINA, GUYANA, Tuesday, October 4, 2016
The Guyana National Road Safety Council (GNRSC) plans to intensify its education and awareness campaigns to help stem the increasing number of road accidents.
According to Coordinator of the GNRSC, Ramona doorgen, the Council is in the process of submitting proposals to the Minister of Public Security, the Commissioner of Police and the Traffic Chief to “see how we can use another method of enforcement for the public.” She said the Council plans to ‘hype’ its campaigns and education awareness programmes.
In an interview today, with the Government Information Agency (GINA), Doorgen said the Council is “very, very concerned with the out of control carnage on our roadways.” She said the soft enforcement campaign seeks to work along with the Guyana Police Force and Ministry of Public Security to change the attitudes of road users. “How we can help them to change their attitude,” Doorgen explained.
According to Doorgen, past awareness building and educational campaigns have not had the desired results so, the Council will be closely monitoring and evaluating the new campaign. “We’ve been at the National Road Safety Council for almost 10 years and we’ve been using different methods to get education and attitude change in people’s home and it’s not working as we can see with the stats (statistics) so we’re going to be trying new methods this Road Safety Month. We’re in planning right now,” Doorgen said.
Road Safety Month will be observed in November. Particular emphasis will be placed on drivers who drive under the influence of alcohol. At the end of 2015, a total of 106 road deaths were recorded. For the year, Doorgen says the GNRSC has recorded 102 deaths as a result of accidents.
By: Tiffny Rhodius