Tourism Guyana and the Guyana Tourism Authority sign MoU
– New partnership to help strengthen destination awareness
Georgetown, Guyana (April 16, 2020): Newly established tourism promotion company and local influencer, Tourism Guyana, along with the Guyana Tourism Authority, have signed a Memorandum of Understanding (MoU). This is intended to pave the way for a new partnership to strengthen awareness of destination Guyana and to drive market demand among locals and international travellers.
In the MoU, signed today, the two organisations have agreed to share information on events, ideas, images and other content and align efforts to further improve the promotion of Guyana as a leading sustainable destination that offers world-class nature, culture and adventure experiences. Though both agencies are currently working from home and practicing social distancing, that did not stop the signing which was a digital affair.
“The GTA and Tourism Guyana have reached a common alliance to develop and promote sustainable tourism in Guyana through collaboration to maximise local socio-economic and conservation outcomes and improve the visitors’ and residents’ experiences,” the MoU stated.
Brian Mullis, Director or the Guyana Tourism Authority, goes on to say, “We value our partnerships with all local influencers and we are pleased to add Tourism Guyana to our extended network of marketing partners. Though travel is not advised right now, we want to make sure that you can easily access inspiring images and stories, so when it’s safe to travel again, you know exactly where you want to go and what you want to do.”
Tourism Guyana is a branch of the Creative Marketing Company (CMC), which was launched in 2019 to provide a more aggressive and interactive approach to the traditional promotion of destination Guyana. Tourism Guyana is creating a paradigm, shifting away from the traditional format travel magazines used to promote destinations locally; and places emphasis on offering Guyana’s first Digital interactive magazine. They promise lots of upcoming surprises, stay up to date by following their Facebook and Instagram pages : Tourism Guyana.
Co-founder, Lesa Fleming, commenting on the signing said, “We want to bring a fresh, new concept of awareness to what Guyana’s 83,000 square miles has to offer. We are all about celebrating what makes Guyana an extraordinary destination from its food, entertainment and cultural diversity to its history, host communities and unique activity offers and attractions – which is what tourism in Guyana encompasses. Our concept is all inclusive, catering to the diaspora; those in Guyana, and international travellers alike. We want people to understand that while Guyana is an attractive destination for international tourism, domestic tourism is a very important part of the sector.”
About the Guyana Tourism Authority: The Guyana Tourism Authority (GTA) is a semi-autonomous governmental organisation responsible for developing and promoting sustainable tourism in Guyana through collaboration with sister agencies and the tourism private sector in order to maximise local socio-economic and conservation outcomes and improve the travellers’ experiences. The GTA is focused on Guyana becoming recognised locally and internationally as a premier destination for protecting its natural and cultural heritage, providing authentic experiences, and maximising local socio-economic benefits.