592 Tees – Your vision, Our design
–Local branding and marketing business adding flare to clothing
–offers three types of printing
–business capitalising on current issues to standout
DPI, Sunday, October 21, 2018
Since 2017, young entrepreneur, Dason Anthony of 592Tees has been creating an avenue for local businesses and individuals to customise their apparel, with their own unique designs.
The business offers three types of print: embroidery, heat transfer and screen printing. It specialises in branding lanyards, cups and mugs, hats, banners and billboards among other items.
29-year old Anthony said since the company’s initial startup the reception has been good, with plans to expand soon. “The response from the public has been overwhelming. We realised that Guyanese wanted something different and they want their own customised brands, and that is what we were able to deliver.”
He added, “right now I employ one (member of staff) and we are looking to expand to about fifteen. I plan to open a local factory which will do shirts and t-shirts. We are looking to aim towards garments and manufacturing. We found that in Guyana we do not have a lot of suppliers that will sell quality apparel and we want to stand out. The only way we can do that is to customise our own stuff.”
Anthony says competition from other branding and marketing companies are not a deterrent since his company’s marketing platform, is diverse. “That’s the game changer for 592Tees. We want to be that business that captures the event first and we want to brand it. Anything that I see on the news, for example, the GECOM issue that they had; we looked at a way to turn the negative into a positive and we made it fun and brought out the ‘fit and proppa’ t-shirt.”
Printing t-shirts and other items at 592Tees can range from $2500 to $4000 based on content. Orders can be placed through the business’ social media pages or via telephone number 501-3468. Walk-in clients are also accommodated at the business’ Courtyard Mall, Robb Street location.
Anthony recalled the road to owning his thriving business has had its share of bumps. “When I left my job and was unemployed for close to a year. I had no idea what I was doing or where I was going to get the funds to start up my business,” he said.
“I did odd things, like host a barbeque and the funds I would receive from those events went to starting up my business,” he added.
The young entrepreneur says he has observed that many individuals are sceptical about starting their own business for many reasons, whether it is financial or otherwise. To these individuals and other budding entrepreneurs, Anthony shared some friendly advice.
“You have to be innovative; just think of ways in which you can start; get a foot in the door and once you get a foot in you will figure things out.”
Crystal Stoll
Image: Ackeem Thomas