Small Business Focus: High brow!
─ Biologist turned beautician introduces unique service
DPI, Guyana, Friday, July 19, 2019
Sarah Arjune is a certified Microblading/Shading artist who has introduced a unique beauty service to Guyana – The Lash Browtique.
Microblading is a semi-permanent tattoo of the eyebrows as it mimics hair strokes and it looks very realistic, lasting about two to three years, but it is not as permanent as a tattoo. It is usually used on eyebrows to create, enhance or reshape its appearance and colour, while [micro] shading is a similar but separate technique.
Arjune, who holds a degree in Biology, decided to venture into the beauty industry after completing her certification training in Florida, USA. As she recalls, “I was always fascinated with the beauty business from a young age. I was always trying to fix somebody’s brows. I remember telling my aunt ‘come let me do your face’. Brows and lashes held a fascination for me”
After practising as a make-up artist for a while, she saw a business opportunity with microblading since it was relatively new to Guyana at the time. “I had a lot of doubt because I realised it was a huge investment. A lot of money was spent in the course and I was unsure how people would react to this new venture; [and if they] would they take it seriously,” Arjune noted.
Casting aside her doubts, she plunged into the business and has no regrets thus far. She utilises social media to advertise her business and benefits tremendously as satisfied customers recommend her services to others via the same platform. “I received a huge response that surprised me, even though lots of Guyanese travel so they would be familiar with the technique. When I began advertising, many were curious to know what it is all about. Some even asked if I implanted hairs because the brow looked so real.”
According to the beautician, the ink used is not as permanent as a tattoo as it is specially formulated for the brows and will not change colour, and it fades after three years; it can also be changed according to fashion trends.
Arjune explained that “the mapping and shaping of the eyebrows are very important to the client. I map the design out first to ensure that is the design they want before I go forward to shape the brow.”
She also does Classic and Russian Volume Lash extensions and various facials for the unique needs of different customers.
Customer satisfaction is essential to Arjune who places tremendous efforts on ensuring the customer is comfortable and the service delivered is what has been requested. “Customer service is very vital to me; I usually follow up with my clients to see how they are doing, and if there is any problem I ask them to come back in and we rectify it.”
Sarah Arjune can be contacted on telephone numbers 592-603-4444 on Whatsapp, Facebook at ‘The Lash Browtique Guyana’ and Instagram ‘@thelashbrowtiqueguyana’. Or you can visit her at Minks Beauty Bar at the corner of Croal and Alexander Streets Georgetown.