‘Effective communication key tourism development’ – new GTA Director

DPI, Guyana, Friday, April 27, 2018

“We have to focus on a more progressive and holistic approach to destination development. We cannot continue to engage in ad hoc tourism development,” says new Director of the Guyana Tourism Authority, Brian Mullis.

Mullis made this observation at a welcome reception hosted for him by the Tourism and Hospitality Association of Guyana at Cara Lodge, yesterday.

He said emphasis must be placed on enhancing effective lines of communication within the GTA and other supporting tourism bodies, to elevate Guyana’s place in the global marketplace.

Mullis who began his tenure as Director on April 16 of this year, was shortlisted from a group of over thirty regional and international applications.

His appointment was announced by Minister of State Joseph Harmon during a post Cabinet press briefing in January. With plans to boost the development of a sustainable tourist destination, the appointment of the new GTA director was essential.

Mullis replaces former Director Indranauth Haralsingh, who tenure ended late last year.

Mullis, a US citizen brings a wealth of knowledge and experience. He is the founder and Chief Executive Officer of the Non-profit organisation Sustainable Travel International, through which he has led several high impact projects worldwide.

Mullis has also worked with the Dalai Lama on a project in Dharamshala, India, to reduce the negative impact of tourism. He also served two terms on the US Travel & Tourism Advisory Board under the Obama administration.